The Proof-to-Performance Gap: Why Legacy GTM No Longer Works
Insights and frameworks from 450 GTM leaders to accelerate predictable revenue. Discover why traditional playbooks are failing—and what top performers do differently.
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The Proof-to-Performance Gap
Why Legacy GTM Models No Longer Work
...and 7 more chapters
The Numbers Your Competitors Already Know
Data from 450 GTM leaders reveals a widening gap between top performers and everyone else.
Operate ≤48h proof SLA
(yet see 60% lift)
Chapter 5: Speed-to-Proof
Admit forecasts miss by 20%+
(pipeline coverage is a lie)
Chapter 3: The Broken Playbook
Reference calls are buyer-initiated
(you're not in control)
Chapter 4: The Invisible Competitor
Deal leakage at Evaluation → Proposal
(mid-funnel hemorrhage)
Chapter 2: Pipeline Leakage Heatmap
What's Inside the Report
9 chapters of actionable frameworks, exercises, and benchmarks to transform your GTM strategy.
Pipeline Leakage Heatmap Exercise
Identify exactly where deals are dying in your funnel and prioritize fixes.
Proof SLA Tracker Template
Measure and optimize your speed-to-proof across every deal stage.
Dark Funnel Diagnostic
Map the hidden influence channels affecting your buyers' decisions.
Role-Specific Action Plans
Customized next steps for CROs, CMOs, RevOps, CS Leaders, and CSOs.
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Who's Reading This Report
Join thousands of GTM leaders from high-growth companies
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Invisible Competitors
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